Popular photo sharing platform Instagram has launched a new feature called ‘Instagram Stories’, incredibly similar to that of Snapchat where users can upload instant photos or videos to be viewed in a consecutive stream of content by their existing followers, meaning that users will not have to build a new following in a third-party app.
The Facebook-owned social media platform assures users that ‘you don’t have to worry about over-posting. Instead, you can share as much as you want throughout the day — with as much creativity as you want‘ allowing for the use of filters and stickers to make Stories more fun and personal for viewers.
The Stories appear in the top bar of the Instagram home page where below users will see the usual visual news feed from the accounts they follow. All stories appear in chronological order in what was most recently updated and each story is only viewable for 24 hours. This allows users to share their moments instantly as they happen without over populating their account library.
To read more about this new feature, visit the Instagram Blog.