There have been some key developments in the digital music sector recently with three main companies Soundcloud, Amazon and Spotify taking the next step forward to maximise content available for consumers and we’d like to give you a brief overview of the exciting new adventures occurring in the digital world of music and video streaming below.
Soundcloud launched a subscription streaming service ‘Soundcloud Go’ in the U.S. in March and earlier this month in the UK and Ireland as well. Following in the footsteps of streaming competitors such as Spotify, Apple Music, Deezer and Tidal, Soundcloud is offering an extensive 125m catalogue of music available at a £9.99 per month fee. Even though the free service will still be available, users will only be able to listen to a 30 second clip preview and will not be able to download tracks to listen to offline, with hopes that this will edge more subscribers into signing up to the premium subscription streaming option.
Amazon Video Direct
On Tuesday, Amazon launched a YouTube style video streaming service called Amazon Video Direct allowing anyone with an Amazon account to upload videos they have made or own the rights to on to the company’s Video Direct service. The new service promises to offer
Flexibility: For each title, users can choose to earn royalties based on hours streamed by Prime members, a revenue share for rentals, purchases, monthly subscriptions, or ad impressions—or any combination of these options.
Reach: Make your titles available anywhere Amazon Video is available—U.S., Germany, Austria, UK and Japan—on all supported devices—Fire TV, phones, tablets, game consoles, Smart TVs and from the Web.
Optimisation: With performance metrics such as minutes streamed, number of subscribers, projected revenue, and payment history, you can optimize the way you offer and promote your titles.
Music streaming giant Spotify has announced today that it will be launching 12 series of original video content which will relvolve around music and pop culture on their platform for IOS and Android users later in the year. The content will be available for both free and premium subscriptions) making room for video streaming as well as music streaming within their service, keeping up with the likes of YouTube, Facebook and now Amazon. Spotify first began offering videos and podcasts to users in January with clips from partners including Financial Times, Sky Sports, MTV, and Comedy Central within the app for specific countries only.