You may have noticed recently that Facebook has been going through a load of changes following the recent F8 conference. Founder Mark Zuckerberg laid out the 10 year road map for the social media platform, particularly for it’s increasingly popular Messenger App with over 800 million active users!
Here is a brief round up of all the new features that have been implemented by the social media giant in the recent months:
Facebook Messenger Launched with Chatbots: Businesses will now be allowed to send automated responses through the Messenger feature to improve the use of the platform for customer service
Scannable Codes and User-names for Messenger: Users can now scan QR type codes to start up chats in Messenger. As well as introducing usernames to help users to specifically target and identify companies/people on the social media platform.
Surround 360 – the new VR camera: Facebook creates it’s very own virtual reality 360 degree camera, open sourced for users to create their own.
Account Kit introduced: New developer tools have been announced to help people build, grow and monetise their apps. Also introduced was a new plug-in for web where users can see a specially curated news feed ideal for pushing further campaigns and receiving customisable push/in app notifications.
Facebook Rights Manager: A set of admin and workflow tools that help publishers and creators manage and protect their video content on the Facebook platform, much like the YouTube content ID system.
Facebook Live partners announced: Facebook opens up its live streaming service to new developers and reveals the first partners involved; Livestream, Buzzfeed, Vidpresso and DJI.
Profile videos work in progress: Facebook will allow users to create videos to use as profile avatars within third-party apps, through the Facebook Profile Expression Kit.
Sponsored Messages: Businesses will now be allowed to pay to send sponsored messages through the Messenger app to anyone who has already opened up a chat with them.