It was announced last week that popular photo sharing platform Instagram has changed the way that users will now see their newsfeed. Instagram, owned by social media giant Facebook, will no longer show posts in chronological order, but instead show posts to each individual user based on what they ‘think’ the user wants to see, much like the current Facebook news feed algorithm.
This algorithm will be based on how the user interacts with posts with comments, likes and follows. The same goes for how the user’s posts will be shown to their followers, based on high interactivity and engagement.
Co-founder and CEO of Instagram, Kevin Systrom, states that “On average, people miss about 70 percent of the posts in their Instagram feed. What this is about is making sure that the 30 percent you see is the best 30 percent possible.”
This past week many popular figures/celebrities on Instagram have been urging followers to turn on post notifications so they do not miss when anything is posted from their account, however this will defeat the point of the algorithm deciding on the users behalf what they believe they would like to see on their feed.