As of today, the BPI will be launching a regular editorial titled BPI Label Spotlight and we are very proud to announce that Cherry Red Records has been the first label to feature! The main aim of this new regular post from the BPI is to “shine a light on its member labels and the valuable work they do to promote music and the work of their artists.”
We have been working with Cherry Red Records for a very long time here at Essential Music & Marketing and are incredibly proud to have them featured as the first label on this great series!
The team at BPI say that “Areas to be covered are likely to include a label’s history and heritage; its repertoire of artists and catalogue – including a look at forthcoming product releases; its business model and working culture; and its community and CSR activities. The spotlight will typically include a video interview with the CEO, Chair or another senior executive, as well as blog postings, other editorial content and product competitions.”
Watch the interview below with Chairman and Founder Iain McNay as they talk about the label in depth: