YouTube announces new subscription service: YouTube Red

youtube-redYouTube just announced YouTube Red, a new subscription service that allows an optimised watching experience on the platform, without ads, and with offline and background playing being the star features, but also including original programming only accessible to subscribers, offline curated mixtapes generated by YouTube (equivalent to Discover Weekly on Spotify), audio only streaming options etc.

Launching in October 28th in the US, at a $9.99 monthly price point, the  membership extends across all devices and content specific apps where the user is logged in, like Gaming, YouTube Kids and the forthcoming YouTube Music. Launch date for the Music App and YouTube Red outside US hasn’t been confirmed yet.

What’s more, a YouTube Red subscription will also include Google Play access, and the other way around. This means that users can take advantage of the features of both services. 

More information here:  Meet YouTube Red, the ultimate YouTube experience 

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