Facebook is always working to find new ways to optimise user experience for businesses and clients and today they have launched new service ‘Pages Messaging’.
This allows users to contact businesses through their local awareness ads by clicking the simple call-to-action button, enabling the user to liaise with the company directly through instant messaging.
Instant messaging has grown rapidly over the years with services such as WhatsApp and the Messenger App by Facebook as it is an easy and convenient way to keep in contact with friends and family and get almost immediate responses.
As a business, it is important to have an online presence, as this is where most consumers will head to in order to find out more information about the company. The incorporation of instant messaging could have a very positive impact on relationships with consumers as they would be able to request information from companies quickly and efficiently.
“Over a billion people visit Pages every month looking for more information from businesses. Today we’re introducing new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.” – Facebook for Business