Albums sold at live events across the UK will now be eligible for the Official Albums Chart.
Lightning Live has launched, a new service used to track album sales happening on live events and enabling chart eligibility, taking into account consumer behaviour within the Official Charts. This means that any registered album products sold at live events such as gigs and tours could be counted towards the official charts ranking. This system was put in place to support labels and artists using their shows to reach out to fans, as well as using traditional retail methods.
A quick overview of how it works:
- The Official Charts will only count venue sales from labels where no more than 5 different albums products are being sold
- Only product relating to the headline or support acts can be submitted via Lightning Live
- Official Charts will only accept sales that occur, and are reported via Lightning Live, during the chart week period of Friday through to Thursday
- Lightning Live can only be used to track venue sales for album purchases
Official Charts Company chief operating officer Omar Maskatiya says: “The launch of Lightning Live follows approaches from both independent and major labels, who are increasingly using live events as a route to get their products to fans and new audiences. We strive constantly to ensure that the Official Charts reflects and responds to consumer behaviour and this move, following just a few months after the integration of streams, further underlines this strategy.”
Find out more about Lightning Live on the Official Charts Company Website