Google are considering what they call ‘quality content’ more than ever, when it comes to returning results on searches.
What does a site need to be considered ‘high quality’? There are lots of parameters taken into account, like the amount of external sites linking to it, the time spent by a visitor on each page, high accessibility, lack of disruptive ads etc.
If you want to improve your sites’ ranking in search results, the best rule you need to follow is to publish a site that offers a great user experience. Rich, original content that responds to the visitor search terms (use only relevant keywords) and gets them engaged (so they spend more time on each page and share your site), from whichever device they’re accessing the site.
Here are a couple of helpful links to find out more: