Vevo have just introduced a Explicit tag for videos, that we must use if the content is considered Explicit. Please let your label manager know whenever you submit a video that could be considered explicit.
This is related to a UK Government scheme being rolled out, in partnership with YouTube, Vevo, the British Board of Film Classification (BBFC) and the British Phonographic Industry (BPI), which aims to protect underage viewers from watching unsuitable content.
The scheme is being implemented for videos released through UK major labels: the videos are sent to the BBFC for classification, ahead of release, and then the rating and guidance given is passed on when releasing their videos to Vevo and YouTube. The Government will also announce a six-month pilot, to roll out the new system to independent record labels.