Bundling streaming services with smartphone plans is a successful strategy that is helping to reach out casual music listeners, that might not sign up for a standalone music streaming subscription.
Deezer will launch UOL Musica Deezer with the Brazilian ISP and internet portal UOL. UOL Musica Deezer, will be an on-demand music platform that will replace Radio UOL, one of the streaming music pioneers in the country.
The premium version of the service will also enable music downloads and listening offline, at a price of BRL 14.90 per month.
Spotify have recently launched partnerships with Rogers in Canada, Telecom Argentina and ETB in Colombia, and Apple Music inked their first telco deal with Telstra in Australia just last month.