Spotify has been working away at developing its service and has recently unveiled some significant new plans to develop its consumer experience. These plans bring together curation and technology in new and exciting ways, which clearly shows they are focused on product development and determined to keep their offering relevant. These are aimed towards the mobile app.
The first is an intuitive move, based upon their already substantial attempts to provide music for any time of day, mood or activity. Up until now this has come in the form of playlists (chill, party etc.) that were recommended with a relatively broad criteria in the Browse section. They will now introduce ‘Day-part programming‘ called ‘The Now start page’. This page will be programmed based upon day parting (wake-up, morning commute, etc.) and user profile. Recommendations will adapt over time to fit your taste and mood. Essentially providing non-stop evolving curation.
Running is the focus for the next development and delivers a first, both for Spotify as a service and as a technology. Spotify have commissioned music by some of the world’s foremost DJs and composers, to augment their recommendations based on your running history and multiple-genre playlists. These will all be tuned to your running tempo and seamlessly transitioned, to ensure a fluid experience.
The last of the big announcements is perhaps the most significant, as it brings video into the service for the first time as a consumer offering. Spotify will now host podcasts, entertainment, news and clips from the likes of ABC, BBC, Comedy Central, Condé Nast Entertainment, ESPN, Fusion, Maker Studios, NBC, TED and Vice Media, with much more to come.
“We’re bringing you a deeper, richer, more immersive Spotify experience,” says Daniel Ek, Founder and CEO at Spotify. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best
music, podcasts and video delivered to you throughout your day. And we’re just getting started.”
The new Now experience has begun rolling out today to iPhone users in the US, UK, Germany and Sweden – with more markets and platforms to follow in the near future. Spotify Running has begun rolling out to iPhone users globally
Spotify running promo video
Spotify Artist Page